A campaign designed by Y&R (a Mexican-based advertising agency) recently won the prestigious Golden Lion Award at the 2012 Cannes Film Festival. This campaign highlights the sad fact that often physical, emotional, verbal and sexual violence is cyclical. The anti-violence industry has know for quite some time that exposure to violence in the home during childhood greatly increases the risk for future victimization and/or perpetration of violence in adulthood. This creative and visually stunning campaign brings this fact to the public’s attention. They say that knowledge is power, so let’s hope this educational campaign is a step towards breaking the cycle of violence.