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Posts Tagged ‘GEICO’

Outreach Wednesday – Jeans for Justice

In Awareness Campaigns, Education, Events, Fundraisers, Outreach on May 2, 2012 at 5:00 am

Yesterday, 127 Geico employees wore jeans as a show of solidarity towards the movement to end sexual violence in our community. Staff were giving the opportunity to donate a small amount of money in order to participate in a company-wide casual day on May 1st. The money fundraised through this event will go towards providing much needed counseling, hospital and court accompaniment and prevention services to individuals impacted by sexual violence in our community.       

Jeans for Justice is an event born out of 1998 Italian rape case. In this case a 45 year old driving instructor was convicted of raping his 18 year old student after he took her to an isolated road, forced her out of the car and forcefully raped her. However, a judge overturned this conviction because “the victim wore very, very tight jeans, she had to help him remove them, and by removing the jeans it was no longer rape, but consensual sex.” Women within the Italian Parliament were outraged by this miscarriage of justice and protested by wearing jeans to work. This gesture was emulated by female television personalities and housewives across Italy. And the movement did not stop there – it began to spread across the globe and is now promoted by sexual assault crisis centers as “Jeans for Justice” or “Denim Day” events. This year the event received increased visibility and support when Mariska Hargitay of “Law and Order: SVU” fame expressed her support.
The Rappahannock Council Against Sexual Assault feels so honored to be able to participate in such an important event and we appreciate Geico’s support and involvement this year. If your company or agency would be interested in learning more about this fundraising and outreach opportunity or would like to participate, please contact our prevention and outreach team at outreach@rcasa.org.

The Jeans For Justice! Are you wearing your Jeans Today?

In Awareness Campaigns on April 27, 2011 at 9:56 am

 The history of Jeans for Justice – In 1999, a judge in Italy overturned a 1998 rape conviction of a 45 year-old driving instructor who had been convicted of raping his 18-year-old student. A lower court had sentenced the defendant to 2 years and eight months in prison but the appeals court sent the case back for retrial and a higher court over turned the ruling on the basis of what the victim was wearing. The higher court ruled that it is impossible to take off tight pants such as jeans “without the cooperation of the person wearing them”, and said it was impossible if the victim is struggling. The court also doubted the testimony of the victim because she waited several hours to tell her parents she had been attacked.

Following the ruling, a group of female Italian lawmakers wore jeans to parliament. This action prompted women all over Italy to join in a “skirt strike” and wear jeans. Female TV personalities known for chic dress began to don only denim. A housewives’ federation offered a prize to any designer who could come up with “easy off jeans” and planned a jean march to the justice ministry.

Union Official Stefania Sidoli said, “We thank the court for having enriched women’s wardrobes with a new garment. To the business suit and the little black dress, we can now add the anti-rape outfit: a comfortable and resistant pair of jeans.”

Protests have now gone global and are currently taking place today in the form of “Jeans for Justice”.  Last year GEICO hosted a “Jeans for Justice” day to support RCASA and every year, RCASA joins with the Pinwheel Partnership for Prevention to have “dress down” days to show support.

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