Yesterday, 127 Geico employees wore jeans as a show of solidarity towards the movement to end sexual violence in our community. Staff were giving the opportunity to donate a small amount of money in order to participate in a company-wide casual day on May 1st. The money fundraised through this event will go towards providing much needed counseling, hospital and court accompaniment and prevention services to individuals impacted by sexual violence in our community.
Jeans for Justice is an event born out of 1998 Italian rape case. In this case a 45 year old driving instructor was convicted of raping his 18 year old student after he took her to an isolated road, forced her out of the car and forcefully raped her. However, a judge overturned this conviction because “the victim wore very, very tight jeans, she had to help him remove them, and by removing the jeans it was no longer rape, but consensual sex.” Women within the Italian Parliament were outraged by this miscarriage of justice and protested by wearing jeans to work. This gesture was emulated by female television personalities and housewives across Italy. And the movement did not stop there – it began to spread across the globe and is now promoted by sexual assault crisis centers as “Jeans for Justice” or “Denim Day” events. This year the event received increased visibility and support when Mariska Hargitay of “Law and Order: SVU” fame expressed her support.
The Rappahannock Council Against Sexual Assault feels so honored to be able to participate in such an important event and we appreciate Geico’s support and involvement this year. If your company or agency would be interested in learning more about this fundraising and outreach opportunity or would like to participate, please contact our prevention and outreach team at email@example.com.